Course Description

Videos Rule. If your company’s website doesn’t have them, you are missing out on an awesome way of communicating with your customers. Videos are an easy and dynamic way of letting folks know about your products or services and they can mean the difference between a lookie-loo and actual sales.

Unfortunately, many companies let the high costs of professional videos turn them off to the real power of this marketing medium. Some folks even create low quality videos in-house.

As dynamic and powerful as videos can be, bad videos can be just as persuasive… in a totally negative way – giving potential customers a bad impressive of your company. Rather than adding poor quality videos to your site, you’re probably better off not adding videos at all.

Now your company can stand out from the crowd and you don’t need to spend $10K in order to have a professional video produced for your site. Are you ready for this? You can start enjoying the benefits of learning how to make your own, professional quality videos now with the help of an awesome video series that teaches you everything you need to know.


"The Grumo course gave me the behind the scenes to the production of the video from start to finish. Which demystified all the misconceptions I had, of a huge budget- incredibly talented marketing geniuses needed to create a video such the once I've seen. So I got all the CONFIDENCE I needed to tackle the task, and on top of that all the TOOLS and METHODS necessary to do so with a winning formula" - Fabian Pallares, Collective Change

"The course was even more awesome than expected. While I thought the main thing I would get out of it was the technical stuff (and I did) what I REALLY got out of it was how to write a great script and storyboard, and how to add the LOVE. And the best part was that the course was so entertaining! I'm not sure whether you're a better producer, teacher or comedian. Either way, keep up the great work!" - Justin McLeod, Hinge
"I'd recommend your course to anyone! it's good even for back-end developers zero experience design nor animation." - Pablo Albrecht, Belongins
"I wouldn't even have TRIED this without your awesome course. You really inspired me and also made me feel like it was "possible". - Todd Rimes, Handpik
"The most useful help I received from the Grumo course was: How to design a good script (statement of problem, solution, explanation... in the right proportions) with the 7 SUCCESS rules in mind. Really good stuff, and simple to apply. I was most impressed by the need to generate warm, fuzzy feelings and make people laugh. This is key. The After Effects tutorial was invaluable, I had no clue how to do this kind of animation before, that section of the course had many small tips to get started right away, rather than going through thick books about the software. The high-def videos for the rigging and animation were a good idea because viewed fullscreen, it looks almost like a live screen of the application." - Gabriel Ross, GR Sites
"Miguel's course gave me very concrete technical advice on how to write the script, how to record the voiceover, how to look for talent and how to edit. Lastly, it gave me the confidence to think that I could write a script and create this project." - Seth Price, TurlyTag

Senior Instructor

Miguel Hernandez

Miguel is a Certified Glide No-Code Developer, a veteran top Udemy instructor with over 36,000 students, and the founder of Grumo Media where he has produced marketing videos for some of the top Silicon Valley startups including clients like Microsoft, Walmart, Fidelity Investments, Reckitt Benckiser, Hipmunk and even Ashton Kutcher.

Course curriculum

  • 1

    Script Writing

    • Intro

    • Why do you need a demo video

    • Production Stages

    • Writing the Script

    • Success rules

    • The 5 Sales Impulse Factors

    • What is the point of advertising

    • Case Study 01: Hipmunk Video

    • Hipmunk script - Part 01

    • Hipmunk script - Part 02

    • HilighCam script - Part 01

    • HilighCam_script - Part 02

    • How to apply SUCCESS

    • Using Excel to Apply SUCCESS

    • Bad Vs Good Writing

    • Boring Vs Good Writing

    • Applying SUCCESS to the whole script

    • Always end with LOVE

    • Script Writing Wrap up

    • [PDF] Download Hipmunk's script versions

  • 2


    • Intro to Storyboarding

    • Requirements

    • Storyboarding template

    • Storyboarding with OmniGraffle

    • Storyboard sections

    • Drawing your storyboard

    • Scanning and importing your drawings

    • Sample storyboards

    • PadMapper_Storyboard_01

  • 3

    Voice Over Recording

  • 4


    • Hardware for Illustration

    • Software for Illustration

    • Creating an Asset List

    • [ZIP] Illustrator Setup

    • Setting Up Illustrator

    • [ZIP] Drawing and Coloring project files

    • Coloring in Illustrator

    • Drawing in Illustrator

    • Prepping Assets for Animation

    • [ZIP] Prepping for animation Project Files

  • 5


    • Animation Software and Hardware

    • [ZIP] Project Files: Animation

    • Setting Up an After Effects Project

    • What are Comps in After Effects

    • Importing Assets into After Effects

    • Rigging a Character in After Effects

    • Animating a Shot in After Effects

    • Adding Effects in After Effects

    • Creating Low-Res Previews in After Effects

    • Final Render and Video Delivery

  • 6

    Sound Design

    • Sound Design Intro

    • Online Stock Sound Resources

    • Record your own Sounds

    • Modify Sounds

    • Create your Sound Library

    • Select the perfect Music

    • Create your own Music

    • [ZIP] Download This Chapter's Files

  • 7


  • 8


    • Encoding: Intro

    • Encoding: QuickTime

    • Encoding: MPEG-StreamClip

    • Encoding: VLC

    • Encoding: FinalCut

    • Encoding: Compressor

    • Delivering: ntro

    • Delivering: Email

    • Delivering: YouSendit and WeTransfer

    • Delivering: YouTube and Vimeo

    • Delivering: FTP

    • Delivering: Wistia

  • 9


    • Intro to Promoting

    • Promoting with YouTube

    • Promoting with Vimeo

    • Promoting with Facebook

    • Promoting with Twitter

    • Reddit, StumbleUpon, Digg

    • TubeMogul

    • Blogging

    • Course End


5 star rating

Outstanding, exceeding expectation

Abdul Alsaiad

The course content can be applied for video creation in general and not only for Promo Video, thank a lot.

The course content can be applied for video creation in general and not only for Promo Video, thank a lot.

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